Signature Image Consultants

News - Trade in your web hosting and get cashback!

2010-02-08T20:47:00.003Z

Yes, that's right. Get up to £50.00 CASHBACK when you swap your business web hosting to Signature Image Consultants from as little as £199pa*

Swap and web hosts and save £50.00 with our business web hosting packages!

If already host with us, refer a friend and we'll refund you up to £50.00 off your hosting fees!

£50 cashback web hosting offer for a limited time only - Sign up now! For more information about our website deals simply call us on 01622.744.659 to find out more.

*Offer based on a 24 month hosting agreement. business website hosting packages from as little as £199 per year plus VAT. Offer ends 31st October 2010. Simply mention this blog post to qualify. Offer open to new and existing customers of Signature Image Consultants Ltd. Terms and conditions apply.

News - Blogger will no longer support FTP publishing after March 26, 2010

2010-01-28T19:26:00.002Z

Read the full story at Blogger Buzz...

"FTP remains a significant drain on our ability to improve Blogger: only .5% of active blogs are published via FTP — yet the percentage of our engineering resources devoted to supporting FTP vastly exceeds that" Blogger's Rick Klau writes.

Call us on 01622-744-659 before 22 February to discuss migration of your blog to a custom domain name and keep your page rank.

News - FREE UK Business Website Hosting*

2010-01-18T21:34:00.004Z

Yes, that's right. FREE UK BUSINESS WEBSITE HOSTING FOR 3 MONTHS (save 12.5%) when you sign up/ renew your hosting plan for 2 years with Signature Image Consultants.

Get your website online with a business web hosting package!

Three Months Free UK website hosting offer for a limited time only - Sign up now! For more information about our website deals simply call us on 01622.744.659 to find out more.

*Offer based on a 24 month hosting agreement. UK website hosting fees start from as little as £99 per year plus VAT. Offer ends 31st October 2010. Simply mention this blog post to qualify. Offer open to new and existing customers of Signature Image Consultants Ltd. See full terms and conditions online.

News - Find properties currently on the market with Google Property Maps

2010-01-09T23:22:00.013Z

View Larger Map

Estate agents can now market their hot properties with Google maps

As part of our property marketing proposition for estate agents, we've developed a fully integrated 'hot property search' into Google Maps, enabling potential buyers to search thousands of hot properties directly from Google Maps automatically via an RSS data feed from their own hot property database on a daily or weekly basis.

For key features of our 'hot property websites' read our "Affordable Estate Agent Property PR & Marketing" article

"Your property listings will surface on refined-results pages for relevant real estate queries. Note that we'll only display your listing in our search results when we have enough information to be fairly certain that it's relevant to a user’s query" - Source Google.com

Talk to us about estate agent software development and website marketing. See a snapshot of some of our recent work then call us on 01622-744-659 for a presentation.

News - No price increase for the 2010 Web Design, Hosting, Marketing Services, Ts And Cs

2010-01-01T11:55:00.001Z

With the New Year upon us, we're pleased to announce that there will be no price increases for 2010. However the government does impose a mandatory 2.5% VAT increase on the 1st January.

We will continue to invest in business web hosting services by giving you more bandwidth, more webspace and spam filters to prevent a repeat of the service outtages suffered by some of our customers last year as our servers we're swamped with web traffic.

We are constantly working to find new and innovative services to help you improve your online business. Every now and then, we update our Terms and Conditions to make sure they're in line with company policy and to include new services we offer. If you have any questions about this, please give us a call on 01622-744-659.

Wishing you a Properous New Year.

Signature Image Consultants

SME Websites and Web Marketing Services for Small Businesses

2009-12-12T21:35:00.003Z

Industry: SMEs, Independent Retailers, Consulting Firms
Description: Many SME businesses today need a professional website and web marketing services that can generate sales leads, perform e-commerce transactions and socially engage site visitors.

Overview: As experienced website developers and web marketing consultants working with small businesses, we know the credit crunch is forcing many businesses to evaluate their marketing budgets more closely, which isn't a bad thing! You can see a snapshot of some of our recent work in this blog post

Here's what we do...

Domain name registration
Business website hosting
Email services
Bespoke website design
Content mangement system
Basic or advanced search engine optimisation (SEO) options
Managed pay per click marketing campaign
Website tracking/ visitor analysis
PR and consultancy

Talk to us about business websites and web marketing services

If your looking for a business website, lead generating website, online shop or marketing services that boost traffic to your website call us on 01622 744 659 today for a free quote!

A Buyers Guide to SEO and Search Engine Marketing SEM

2009-12-11T14:17:00.028Z

BEFORE YOU BUY...

This free guide will give clients an overview of search engine marketing services, as well as an explanation of why ethical SEM gets better ROI in the long term.

Search engine marketing (SEM) are techniques to promote websites by increasing their visibility in search engine result pages (SERPS) through the use of pay-per-click, contextual advertising and search engine optimization (SEO).

WARNING: Hiring the wrong SEM company could score an own goal;

Many use outdated methods, which could damage your websites reputation, violating search engine guidelines and increasing bounce rate.

When should you hire a top SEM consultant or company?

It's a good time to hire an SEM consultant if you’re considering a website makeover or a new website. This makes sure you get off to a good start with a search engine friendly website design.

Clients should get involved from the outset!

Make sure you get the best possible results from a SEM campaign by working closely with your consultant; imparting your valuable insight and industry knowledge to ensure your search engine marketing consultant clearly understands your goals.

Clearly define your web marketing strategy and target audience(s) and be specific!

It's surprising how often we receive vague objectives from our clients. So we'd encourage clients to work with the consultant to clarify these points right at the start of the project.

ATTENTION Buyers Beware!

Do you know what precautions to take when hiring a Search Engine Marketing Consultant or SEM? What to if your SEM advice turns out to be an expensive waste of time? What do you do if your link building campaign does more harm than good? Are you helpless in the hands of a search engine marketing company which takes your money but fails to deliver measurable results? Are you victim of unsolicited emails from SEM companies guaranteeing top spot on Google?

Be realistic about your marketing budget but avoid low-balling

Budget considerations are very important these days. Some SEM consultants and SEO specialists might cut corners to work within your budget. I dont recommend this practice because under investment means there is a real danger of your campaign failing to meet your goals and business objectives.

Get your free quote for search engine marketing

What should clients look for when hiring a SEM expert?

With a little care, many problems can be avoided. Before you sign a contract or hand over your money familiarize yourself with how search engines work. Ask yourself if the service you are buying is really what you are looking for and how much you can afford.

Think carefully about how you are going to measure the results. Do not be persuaded into hiring Search Engine Marketing services on the spur of the moment. Do your research first.

Tips to find the right search engine marketing professional

Look for a SEM consultant or company with experience in your industry
Ask for examples of previous success stories
Ask questions if something is unclear and get everything agreed in writing
Ask about goal setting, measurable expectations, budget and timelines.
Ask if they follow Google Webmaster Guidelines?
Agree the format, content and frequency of a formal reporting structure?

Get your free quote for search engine marketing

A Buyers Guide to Website Design

2009-12-11T14:15:00.021Z

Exciting new blog post for clients working with a professional UK Website Design Company and Freelance Web Developers coming soon!

Talk to us about our Search Engine Optimisation SEO marketing services

Call us on 01622 744 659 today!

SEO and Content Development Case Study - Desouza

2009-12-09T16:32:00.008Z

Industry: Estate Agent
Site: http://www.desouzaresidential.co.uk
Description: Desouza Estate Agents are London estate agents marketing properties for sale and to let throughout South West London, covering Earlsfield, Southfields, Wimbledon, Battersea, Clapham, Balham, Fulham, Putney, Colliers Wood, Streatham and Tooting and the surrounding areas.

Overview: Desouza needed to optimise their property database and publish unique, fresh content to their website as part of our SEO marketing campaign.

Target Audience: Landlords, Tenants, Investors in london and overseas.

Here's what we did...

Signature Image Consultants worked closely with external agencies to optimise their property database and make their website search engine friendly. We put a lot of work into the back-end SEO development to give their website the best chance of ranking well in search engines.
We created dedicated service pages for each estate agency service they provide. Each service page lead off to more relevant information and documents about the service.
They also needed a place they could add company news in an easy manner, so we integrated a Blogger blog to publish property news throughout the website.

Website: www.desouzaresidential.co.uk

Talk to us about your SEO marketing or content development

If your looking for a tailored internet marketing campaign to drive your business forward call us on 01622 744 659 today!

Web Design, SEO and Content Development Case Study - Uniplan

2009-12-09T16:20:00.006Z

Industry: Estate Agent
Site: http://www.uniplan.co.uk
Description: South London Property Agents, Uniplan have been successfully marketing properties in South London & Bromley since 1975. Recently shortlisted for The Negotiator Awards 2009.

Overview: Uniplan needed to update their website as part of our SEO marketing campaign.

Target Audience: Landlords, Tenants in South East London and Bromley areas.

Here's what we did...

Signature Image Consultants re-designed website used simple to use, online content management software or CMS, to enable Uniplan staff to update the website which included updating their property listings, floorplans, multiple photographs and brochures.
We developed an enhanced database search, which is powerfull, fast, accurate and intuitive
We created a dedicated service page for each estate agency service they provide. Each service page leads off to more relevant information and documents about the service.
They also wanted to get their website ranked well in search engines so a lot of emphasis was put into back-end SEO development of a site.
They also needed a place they could add company news in an easy manner, so we integrated a custom Blogger blog to publish property news throughout the website.
We also wrote press releases and created optimised blog articles to increase Uniplan's profile online.

Website: www.uniplan.co.uk

Talk to us about your web design or SEO marketing project

If your looking for a tailored internet marketing campaign to drive your business forward call us on 01622 744 659 today!

Web Design and SEO Case Study - MRL Limited

2009-12-09T15:56:00.005Z

Industry: Letting Agent
Site: http://www.mrl-ltd.co.uk
Description: MRL (Martins Residential Lettings) are the Residential Letting arm of Martins Estates. MRL Limited have been managing property in the South East over the last fifteen years, with offices in Ashford, Folkestone and Maidstone covering Kent and the Medway towns.

Overview: MRL wanted to create a dedicated lettings website.

Target Audience: Landlords, Tenants in Ashford, Folkestone, Maidstone and Kent areas.

Here's what we did...

Signature Image Consultants re-designed website used simple online content management software or CMS, to enable MRL staff to update the website.
The property database is powered by Rightmove.
They also needed a place they could add company news in an easy manner, so we created a Blog to publish property news so staff can simply copy and paste
their news into the site.
They also wanted to get their website ranked well in search engines so a lot of emphasis was put into back-end SEO development of a site.

Talk to us about your web design or SEO marketing project

If your looking for a tailored internet marketing campaign to drive your business forward call us on 01622 744 659 today!

Web Design, SEO and Content Development Case Study - IMC Mortgages

2009-12-07T11:42:00.013Z

Industry: Mortgages, Life Assurance, Financial Services
Site: http://www.imcmortgages.co.uk
Description: The Independent Mortgage Centre ("IMC") is an appointed representative of Legal & General Partnership Services Limited which is authorised and regulated by the Financial Services Authority for advising on and arranging mortgages and insurance.

Overview: Competition is tough and IMC reviewed their marketing strategy and wanted to improve their websites online profile and drive more targetted traffic to their website.

Target Audience: uk homeowners and homebuyers

Here's what we did...

Website Design
Search Engine Optimisation
Content Development
Link Building Campaign
Social Networking
Managed Pay per Click Campaign
Press Releases
Website Tracking/ Visitor Analysis

Website: www.imcmortgages.co.uk

Talk to us about business web design or web marketing services

If your looking for a lead generating website or marketing services that boost traffic to your website call us on 01622 744 659 today!

News - Affordable Estate Agent Website Design Property PR & Marketing Services

2009-11-28T13:54:00.011Z

ATTENTION estate agents, letting Agents, commercial agents, propery valuers and estate agencies everywhere! Advertise and market your properties to 1000's of potential customers easily using our clever, scalable, web based technology. Signature estate agency marketing services are flexible, cost effective marketing solutions for your budget that can drive your business forward.

Marketing strategy advice from trusted specialists in the property PR and marketing services sectors

Hot Property Websites is a tried and tested web software platform used by estate agents, letting agents, commercial agents, propery valuers and estate agencies everywhere! Developed by property marketing specialists with 10+ years estate agent website design property PR & marketing experience

Estate agents can now advertise properties on Google maps!

"As part of our property marketing proposition for estate agents, we've developed a fully integrated 'hot property search' into Google Maps..." Read more ...

Talk to us about estate agent software development. See a snapshot of some of our recent work then call us on 01622-744-659 for a presentation.

Web Design Case Study - Haywater Surveyors

2009-10-18T20:56:00.006+01:00

Industry: Chartered Surveyors
Site: http://www.haywater.co.uk
Description: Haywater Surveyors are an established Chartered Surveying practice based in London. Haywater provide expert residential and commercial property advice to private individuals, companies, banks, building societies, pension funds and other lending institutions.

Overview: Haywater needed to reposition their business to appeal to companies, banks, building societies, pension funds and other lending institutions as well as private individuals.

Target Audience: Pension Funds, Building Societies, Companies, Banks, Private Individuals

Here's what we did...

Signature Image Consultants built a bold new search engine friendly website powered by Blogger. Making a strong visual design statement to clearly communicate Haywater's services and company ethos to their target audiences.
We organised the site into five simple pages and each landing page leads off to more relevant information and documents.

Website: www.haywater.co.uk

Talk to us about your web design or SEO marketing project

If your looking for a tailored internet marketing campaign to drive your business forward call us on 01622 744 659 today!

News - Anti Social Networking Orders (ASNO)

2009-05-04T19:26:00.034+01:00

The growing popularity of social networking sites such as Twitter, YouTube and Facebook has lead many business owners to slam Anti-Social Networking Orders or ASNOs (pronounced /ˈæznoʊ/) against their staff for visiting social networking sites. In their defence estimates puts the cost to UK business' at around £6.5 billion a year in lost productivity and questionable bandwidth usage.

So is social networking a waste of time?

New research from IDM would prove otherwise "...almost 70 per cent of Britons do not regard checking social networking sites as a time-waster" - Source: Institute of Direct Marketing, 16 April 2009

Social networking is a great way to promote your business and stay in touch with your customers. To put it simply, maintaining a presences on social networking sites should become part of your marketing mix!

Talk to us about social media marketing ideas that get results

If your looking for fresh ideas to engage customers or brand awareness See a snapshot of some of our recent work then call us on 01622 744 659
today for a free quote!

Worth a click...

News - Sticker Marketing, Business Stickers, Promotional Sticker Advertising

2009-04-08T19:39:00.012+01:00

Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget - Wikipedia, the free encyclopedia

Sticker marketing and innovative sticker advertising ideas from Signature Image Consultants get the guerilla label with a 6/10 success rate.

Talk to us about creative marketing ideas ideas that get results

If your looking for PR and guerilla marketing ideas that get noticed, see a snapshot of some of our recent work then call us on 01622 744 659 today for a free quote!

News - Getting spam instead of qualified enquiries from your website?

2009-04-03T00:47:00.026+01:00

Many spammers use contact forms to send spam to the intended recipient. What we typically see is a badly designed enquiry form without form field verification, which is a magnet for spammers!

Apply these simple tried and tested solutions to protect your website against robot form submitters/ spambots and bring in more qualified enquiries.

One of the best commercial decisions you can make in 2009 is to work closely with your hosting company to protect your website from email abuse.

Create a form verification image (captcha) to verify that a real person
submitted a form
Validate UK postcodes, telephone numbers including mobiles and block
09 or 08 numbers
Verify that the form script is being run from your domain
Create a robots.txt file to block spambots
Check IP Address Blacklist Databases and manually Block IP addresses.
This is an effective way of guarding against brute force attacks by banning
undesired connections to a website or mail server
Download and test drive free anti-spam products such as Spam Assassin

News - Signature Web Service Status

2009-04-01T10:18:00.014+01:00

There are currently no announcements from Signature.gb.com

Keep up to date with the service status news via our RSS feed.

Web Design Case Study - Altos Vision

2009-03-28T10:48:00.011Z

Industry: Pharmaceutical drug industry
Site: http://www.altosvision.com
Description: Altos Vision Limited (“Altos”) is an ophthalmology company that has already acquired its first late stage prescription ophthalmology product, iDESTRIN™ for dry eye syndrome. Their mission is to be a leading specialty pharma company focused on ocular diseases by developing and commercialising prescription eye products and creating an effective global marketing and sales organization while being a cash efficient company.

Overview: Altos Vision Limited wanted to create business website to connect with business investors for the business

Here's what we did...

Website Design

Talk to us today about your business website

Call us on 01622-744-659 for a free quote for a new website to drive your business forward.

Website Developers Glossary of Website Terms

2008-12-01T13:47:00.028Z

Japanese| Russian | German | Chinese

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Accessibility

The physical and technological barriers to people with disabilities interacting with a web site.

Ad management and Tracking

Banner advert management and tracking software for high traffic websites. 100% Browser-Based application, allows your customers and monitor their ads effortlessly and at their own convenience.

Adsense

Google AdSense™ matches ads to your site's content, and you earn money whenever your visitors click on them. Google AdSense™ automatically delivers text and image ads that are precisely targeted to your site and your site content—ads so well-matched. With AdSense you earn more ad revenue with minimal effort—and no additional cost.

Adwords

See Pay-Per-Click Advertising

Affiliate marketing

Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts.

Analytics

Web analytics is the study of the behavior of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase.

Data collected almost always includes web traffic reports. It may also include e-mail response rates, direct mail campaign data, sales and lead information, user performance data such as click heat mapping, or other custom metrics as needed. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.

Auto responder marketing

Auto responders are those canned messages that you receive when you email someone. They are commonly used to automatically reply to people who email you that you have received their message and will get back to them in person. Some people use auto responders for vacation notices, telling their correspondents that they are currently on holiday and will not be responding to the email anytime soon.

Applet

A small program designed to run over the internet. It's held on a serer but works inside a web browser.

ASP

Active Server Page. Server side program scripting to create dynamic web pages integrated with the HTML of a page.

bandwidth

The allocated amount of data that can be transferred over our network during a fixed amount of time
expressed in bits per second (bps).

Banner advertising

A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG, SWF), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation or sound to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece.

Black hat seo

Black Hat search engine optimisation are unethical techniques that are used to get higher search rankings. Black hat SEO techniques usually break search engine rules and regulations and generally create poor user experience. For more information please read SEO article.

Blogging

Short for weblog, a blog is similar to diary online, that can be edited using a simple content management system (CMS).

Bookmark

A link to particular website, stored by a user for future use.

Bounce rate

Bounce Rate Calculator = Single Page Access/ Entries
Expressed as a percentage of visitors who land on a webpage then click away without visiting other pages (the lower the better). See also "churn rate". For more information please read website traffic analysis reporting article.
.

Browser

Software that is used to interpret HTML commands and display web page content. The two most widely used browsers are Mozilla Firefox and Microsoft Internet Exporer (IE).

Cache

A web browser feature, which stores copies of regularly accessed files on a computers hard disk to speed access.

Calendar

Event calendar scripts integrates into your website. User-friendly admin area that lets you customise your calendar, set recurring events, editing event details.

Case sensitive

Used to indicate that characters typed in will only be recognised if entered in the correct case.

CGI

The Common Gateway Interface (CGI) is a standard protocol for interfacing external application software with a web server. This allows the server to pass requests from a client web browser to the external application. The web server can then return the output from the application to the web browser.

Churn rate

Churn rate is a measure of the number of customers your losing to competitors over a specific period of time. See also "bounce rate".

Click through rate

The number of times visitors click on a link, or advert on a page, as a percentage of the number of times the page has been displayed (click-thru).

Content Manamgement System

Content Management System (CMS). A program that automates the management of the content you add to your site.

Content

The words, graphics, photos, audio, video and downloadable docs that make up your web site.

Cookie

Web cookies are parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. web cookies are used for authenticating, tracking, and maintaining specific information about users, such as site preferences and the contents of their electronic shopping carts.

Cookies are subject to a number of misconceptions, mostly based on the erroneous notion that they are computer programs. In fact, cookies are simple pieces of data unable to perform any operation by themselves. In particular, they are neither spyware nor viruses, despite the detection of cookies from certain sites by many anti-spyware products.

Most modern browsers allow users to decide whether to accept cookies, but rejection makes some websites unusable. For example, shopping baskets implemented using cookies do not work if cookies are rejected.

Copy writing

Short, punchy, relevant and engaging website content that include keyword words or phrases related to your business to improve keyword density without stuffing!

Crawler

A web crawler (also known as a Web crawlers, ants, automatic indexers, bots, Web spider Web robot) is a program or automated script which browses the World Wide Web in a methodical, automated manner to gather entries for a search engine

Most modern browsers allow users to decide whether to accept cookies, but rejection makes some websites unusable. For example, shopping baskets implemented using cookies do not work if cookies are rejected.

CSS

CAScading Style Sheets. A feature of HTML that enables designers to specify style information, such as fonts, size, colour, background as well as define the placement of elements on a web page.

CSV

The comma-separated values (or CSV; also known as a comma-separated list or Comma-Separated Variable) file format is a file type that stores tabular data.

Data forwarding

Data-forwarding is an extremely popular choice for many businesses who want to export financial information from web sites into third party applications in a simple and reliable way.

DHTML

Dynamic Hypertext Markup language. An extension of HTML that enables web pages to react to user's input, such as displaying a web page based on the type of browser or computer that end users are viewing a page with.

DNS Records

The Domain Name System (DNS) serves as the "phone book" for the Internet; it translates human-readable computer hostnames, e.g. signature.gb.com , into the IP addresses that networking equipment needs for delivering information. In providing a worldwide keyword-based redirection service, DNS is an essential component of contemporary Internet use.

Domain name

Domain name (web addresses, URL) is main apart of a web address that is
it's unique identification, for example 'letsrentit.co.uk'.

Doorway page

See Landing page

Download

Transferring files or data from another computer to the one you are using (such as a webserver, FTP server). A download is any file that is offered for downloading or that has been downloaded.

Dropzone

A place to host and share all your pictures, videos, or any other files on our servers.

Ebay

ebay.com is an online auction and shopping website where people and businesses buy and sell goods and services worldwide.

E-commerce

E-commerce consists primarily of the distributing, buying, selling, marketing and servicing of products or services over the Internet.

E-flyer

e-FLYER (electronic flyer) is a custom HTML flyer that will convey your message via broadcast email to make an impact on your audience. HTML flyers are a cost effective email marketing and fulfilment system.

Encryption

Conversion of data from it's original form to one that cannot be understood by others. Only the sender and recipient have the key to convert the data back to its original form.
The purpose is to prevent unauthorised people from viewing data as it travels across the internet.

Error 404

404 is an HTTP status code. Error 404 indicates a client error. The server is saying that you've done something wrong, such as misspell the URL or request a page which is no longer there.

Export

To save a file in a format associated with another program, such as relational databases.

Ezine

An online magazine that is delivered in an electronic form. An online magazine may be online-only, or may be the online version of an otherwise print-published magazine. Today, most online magazines are Internet websites.

File sharing

File sharing is the practice of making files available for other users to download over the Internet.

Firefox

Firefox is an award-winning free graphical web browser developed by the Mozilla Corporation and a large community of external contributors.

Flash

Vector graphic software from Adobe that allows a single animation or video file to play on all browsers, with the Flash plug-in installed. See also "web design".

Flickr

Flickr - almost arguably the best known online photo management and sharing application. Flickr is a photo sharing website and web services suite, and an online community platform. The service is widely used by bloggers as a photo repository.

Form design

HTML tags that define and label text-entry boxes, check boxes, radio buttons and drop-down menus to create on-screen forms for collecting information from the site visitor. NB if your getting more spam instead of qualified leads please read spambots article.

FrontPage Server Extensions

Software technology that allows Microsoft FrontPage clients to communicate with web servers, and provide additional functionality intended for websites. It relies on HTTP protocol for communication, and CGI/POST for server side processing.

FTP

File Transfer Protocol. Enables you to copy or send files from one computer to another via the internet. Anonymous FTP is a method for downloading files from an FTP server without using a login account

Functional specification

A functional specification (functional spec) is a formal document used to describe in detail for web developers a website's intended capabilities, appearance, and interactions with users. A functional specification is a blueprint and continuing reference point as the developers write the programming code. For more information please read buyers guide to web design article

Guerilla Marketing

Guerilla marketing strategies are relative low-cost campaigns to drive users/ return users to your site and spend longer on it. For more information please read pr and marketing article

Google

Google Enables users to search the Web, Usenet, and images. Features include PageRank, caching and translation of results, and an option to find similar pages.

Geomapping(Googlemapping)

The Google Maps API was created by Google to facilitate developers integrating Google Maps into their web sites, with their own data points. It is a free service, that currently does not contain ads, but Google states in their terms of use[11] that they reserve the right to display ads in the future.

helpdesk

Customer Helpdesk is 100% browser based application. Your customers can create support tickets which will then be responded to in time.

Hits

The number of times a web object ( a page a picture within a page) has been viewed or downloaded. See also "Analytics".

Homepage

The main or first page of a website.See also "landing pages".

Hosting

The act of storing and providing information over the internet. Hosting Companies offer hosting space for lease, enabling companies or individuals to set up their own websites or other internet content.

HTML

Hypertext Markup language is the predominant markup language for the creation of web pages. It provides a means to describe the structure of text-based information in a document — by denoting certain text as headings, paragraphs, lists, and so on — and to supplement that text with interactive forms, embedded images, and other objects. HTML is written in the form of labels (known as tags), surrounded by less-than (<) and greater-than signs (>). HTML can also describe, to some degree, the appearance and semantics of a document, and can include embedded scripting language code which can affect the behavior of web browsers and other HTML processors.

Hyperlink

A pointer to another document, most often a pointer to another web page.

Image slicing

Breaking an image into smaller pieces to make it load into a web browser faster.

Information architecture

Information architecture as utilised in web development refers to user interactions, database development, programming, and technical writing that require expressions of complex systems.

Itunes

iTunes is a digital media player application, from Apple Computers for playing and organising digital music and video files. The program is also an interface to manage the contents on Apple's popular iPod digital media players. Additionally, iTunes can connect to the iTunes Store (provided an internet connection is present) in order to download purchased digital music, music videos, television shows, iPod games, audio books, various podcasts, and feature length films.

javascript

JavaScript is a scripting language most often used for client-side web development, but is also used to enable scripting access to objects embedded in other applications.

Keyword Phrase

The words and symbols used as an input for a database search.

Keyword density

Keyword density is expressed as a ratio of "keyword phrase" as a percentage of text within the <body></body> tags on a web page. A density of around 4 - 7 % is good, bu there is no guaranteed rule for that.

Keyword stuffing

Keyword stuffing web pages with many repetitions of the keyphrase to try and manipulate your SER is a practice best avoided if your aiming for organic listings. Whilst it might get you off to a good start, search engines like Google are switched onto this and your site will be eventually penalised or even banned! See also "Blach Hat SEO".

Keyword saturation

See Copy Writing

Landing page

Landing page is a specific page on your Web site. Landing pages are usefull as hotlinks to specific product pages, featured articles or services.

Link

A pointer to another document, most often a pointer to another web page.

Link building

Link building is an essential part of internet marketing. The internet and sites like signature.gb.com need links to other sites in order to receive traffic and to give resources to visitors. Strategic link building is about establishing your competitive position in the online marketplace that already exists.

Log files

A file that lists every request made to a web server. With log file analysis tools, it's possible to get a good idea of where visitors are coming from, how often they return, and how they navigate through a site. See Analytics

MB

Abbreviation for megabyte - a million bytes (actually 1024 kilobytes). Most often used by hosting companies to define allocated webspace.

Mashups

Content used in mashups is typically sourced from a third party via a public interface or API, Web feeds ( RSS or Atom) and web services.

Many people are experimenting with mashups using Google, eBay, Amazon, AOL, Windows Live, and Yahoos APIs.

Masthead

A graphic image positioned at the top of a web page to tell the visitor what page they're on

Mailing list

An electronic mailing list is similar to a traditional mailing list — a list of names and addresses — as might be kept by an organisation for sending publications to its members or customers, but typically refers to four things: a list of e-mail addresses, the people ("subscribers") receiving mail at those addresses, the publications (e-mail messages) sent to those addresses, and a reflector, which is a single e-mail address that, when designated as the recipient of a message, will send a copy of that message to all of the subscribers.

Merchant account

A merchant account allows a business to accept credit cards, debit cards, gift cards and other forms of payment cards. This is also widely known as payment processing or credit card processing.

Meta tag

A specific HTMl tag that contains information about the page itself. Typical use of meta tags are to include information for search engines to help them index your site better.

MX record

An MX record or Mail exchanger record is a type of resource record in the Domain Name System (DNS) specifying how Internet e-mail should be routed. MX records point to the servers that should receive an e-mail, and their priority relative to each other.

Name server

A name server is a computer server that implements a name service protocol. It will normally map a computer-usable identifier of a host to a human-usable identifier for that host. For example, a Domain Name System (DNS) server might translate the domain name en.wikipedia.org to the Internet Protocol (IP) address 145.97.39.155. See DNS

Navigation structure

The hierarchical relationship between pages in a website, mapped out in a site diagram, which is then used to determine the links that will appear in each page's navigation bar.

Optimisation

Web page analysis to tests page size, composition, accessibility, keyword density and download speed. Recommendations and improvements are based on best practices

PayPal

PayPal is an e-commerce business allowing payments and money transfers to be made through the Internet. It serves as an electronic alternative to traditional paper methods such as cheques and money orders. PayPal performs payment processing for online vendors, auction sites, and other corporate users, for which it charges a fee.

Pay per click advertising

Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines. Advertisers bid on "keywords" that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. For example, if an advertiser sells red widgets, he/she would bid on the keyword "red widgets", hoping a user would type those words in the search bar, see their ad, click on it and buy. These ads are called "sponsored links" or "sponsored ads" and appear next to and sometimes above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad. For more information please read pay per click management article.

PDF

Portable Document Format. PDF files can be viewed using Adobe's free Acrobat cross-browser, cross-platform compatible software

Push marketing

Push/ pull marketing analagy referes to the purchasing experience (CRM) between customer and your website. A customer/ browser "pulls" things towards themselves, while a site owner "pushes" things toward customers. See guerilla marketing

Photo sharing

See FLICKR

PHP

PHP Hypertext Preprocessor is a scripting language often used to create dynamic web pages. A MySQL database holds the necessary information: PHP takes the required information and sets it out as a web page on demand

Podcasting

Podcasting is a new type of online media delivery. You publish selected audio files via the internet and allow your users to subscribe via an RSS feed to automatically receive new files. Podcasting lets you create your own syndicated online talkshow or radio program, with content of your choosing.

Reciprocal link

Swapping links between two websites.

Referrers

Referrers are tracked in website log files. Showing where a site's visitors can from and the the keyword search terms they used to find it

Rich media

Media with more than text and images, using sound, video and special effects via programs such as Flash and Shockwave, and often some interactive advertising capacity

Shopping cart

See Ecommerce

Skype

Skype is a peer-to-peer Internet telephony network. Fpr more info see VOIP

social networking

A social network is a map of all of the relevant ties between the social structure of organisations that are tied by one or more specific types of relations, such as ideas, financial exchange, friends, trade or web links.

Spam

Spam is e-mail that is both unsolicited by the recipient and sent in substantively identical form to many recipients. Thus, a common synonym for spam is

unsolicited bulk e-mail (UBE). Some definitions of spam specifically include the aspects of email that is unsolicited and sent in bulk.

Screen grab

Screen grab or screen shot, saves a 'snapshot' web-page as an image. With it, you can save anything that you can see in a browser

Sticky marketing

Marketins stickiness is the amount of time spent at a site over a given time period. Stickiness is often measured in terms of page views. When defined as minutes per month, site stickiness is a function of number of visits (repeat usage) and time spent per visit (session stickiness).

Taxonomy

Taxonomy is the practice and science of classification. Commonly displaying parent-child relationships.

Traffic

The number of visitors to your website. I's measured with stats such as page views, hits and pages accessed

Upload

The transfer of data from a computer to an online file or similar archive.

Vector graphic

A scaleable graphic image drawn in shapes and lines, called paths.

Viral marketing

Viral marketing is based on naural human behavious and refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness. It can be word-of-mouth. Viral promotions may take the form of funny video clips, interactive Flash games, advergames, images, or even SMS text messages.

VOIP

Voice over Internet Protocol (VOIP) is the routing of voice conversations over the Internet or through any other IP-based network.

Vote caster/ opinion poll

Online poll is a 100% browser based interface that lets you easily create and display simple polls to your visitors.

WC3

World Wide Web Consortium. The group responsible for defining major standards used in web design, such as HTML and CSS.

Wikis

A wiki is a website that allows visitors to add, remove, and edit content.

Web design

Web design is the designing and graphical presentation of content shown on the Internet in the form of Web sites and other Web applications using many different forms of media. The basic design of most pages on the Web use HTML, CSS, and the newest form of language, XHTML. Many sites today also integrate various forms of dynamic, interactive content using E-Commerce, and server-side languages such as PHP (Hypertext Preprocessor), and ASP. Web design contrasts with Web development, which includes Web server configuration, writing Web applications, and server security.

XML

Extensible Markup language. A format for defining pieces of information and how they relate to each other within a set of documents.

Many definations courtesy of Wikipedia

Web Design and SEO Case Study - The Bath and Spa Company

2008-11-30T14:53:00.008Z

Kents leading bath and spa company showcase a staggering choice of quality bathroom suites and wet rooms for all tastes and budgets, beautifully designed & fitted. Their innovative ideas stretch the imagination with head turning bathroom designs using 'best-in-class' bathroom equipment from around the world.

Here's what we did...

Website Re-design
Content Development
Search Engine Optimisation SEO
Pay Per Click Marketing
Press Releases
Viral Marketing

Talk to us today about your website or SEO campaign
Call us on 01622-744-659 for a free website review and a free quote for an effective search engine marketing campaign to drive your business forward.

Web Design Case Study - Bison Print

2008-10-31T11:28:00.014Z

Industry: Digital Printing Company
Site: http://www.bisonprint.com
Description: Bisonprint.com is a full service print center. Providing high quality printing, prepress, copying and finishing services for PR/ sales promotion & advertising agencies, freelance graphic designers, clubs & associations, plus a wide range of SMEs and established business clients.

Overview: Bison Print had rebranded and wanted a search engine friendly website to showcase their services to local business in Kent.

Target Audience: Companies, Clubs & Associations, Charities, Publishers, Solicitors, Accountants and Small Business' or Individuals.

Here's what we did...

Signature Image Consultants created dedicated service pages for each service Bison Print offer. Each service page leads off to more relevant information and documents about the service.
They also wanted an FTP function that would give their clients an easy way to upload artwork and other large files that normally could not be passed through email.
A custom order form was built to allow Bison Print to easily grab all the necessary information they need to provide a free quote.

Website: www.bisonprint.com

Talk to us about your web design or SEO marketing project

If your looking for a tailored internet marketing campaign to drive your business forward call us on 01622 744 659 today!

Web Design Case Study - Total Fostering

2008-10-28T13:33:00.018Z

Industry: Foster Care, Social Services
Site: http://www.totalfostering.com
Description: Capital Care and Foster Ltd (CCF) is a UK wide organisation offering high quality family placements, at a local level, to children and young people who are ‘looked after’ by Local Authorities / Health and Social Services Trusts.

Overview: Capital Care and Foster Ltd (CCF) trading as Total Fostering, needed a new website to support their direct marketing campaign.

Target Audience: Foster Families, Social Services

Here's what we did...

Website Design
Content Development

Website: www.totalfostering.com

Talk to us about your web design project

If your looking for a tailored internet marketing campaign to drive your business forward call us on 01622 744 659 today!

Web Design Case Study - DG Accountancy Services

2008-10-05T23:54:00.013+01:00

Industry: Accountancy, Tax Advice, CIS, Book Keeping
Site: http://www.businessbods.co.uk
Description: DG Accountancy Services offer practical solutions to everyday problems. Whatever business are in they can help you run it more efficiently by taking away from you the tasks that they are best at so that you can get on with what you do best at - running your business.

Target Audience: SMEs, Self Employed, Business Start-ups

Here's what we did...

Website Design
Content Development
Business Website Hosting

Website: www.businessbods.co.uk

Talk to us about your website design project

If your looking for a tailored internet marketing campaign to drive your business forward call us on 01622 744 659 today!

Web Design Case Study - Planet Beach

2008-09-20T10:21:00.009+01:00

Industry: Spa, Tanning Salon, Beauty Treatment
Description: Planet Beach® is an automated day spa featuring spa treatments, UV therapy, skincare, mental renewal and superior customer service, all within a private setting and without an attendant. Sound perfect?

Overview: The flagship location in Maidstone Kent is currently open.The directors wanted to hit the ground running with a lifestyle website to promote their sharp, new, Comtempo Spa service

Target Audience: Women 18+ , Hen Parties, Local Business'.

Here's what we did...

Website Design
Content Development

Here's what they said...

"We have been very pleased with your overall enhancements to the campaign to make it work for the UK. We are definitely on the same team here and we sincerely appreciate the work you have done to create this website and have every intention on getting it to go live in time for your event".
Planet Beach.com

Talk to us about your web design project

If your looking for a tailored internet marketing campaign to drive your business forward call us on 01622 744 659 today!

Signature Image Consultants

News - Trade in your web hosting and get cashback!

Swap and web hosts and save £50.00 with our business web hosting packages!

If already host with us, refer a friend and we'll refund you up to £50.00 off your hosting fees!

News - Blogger will no longer support FTP publishing after March 26, 2010

Read the full story at Blogger Buzz...

News - FREE UK Business Website Hosting*

Get your website online with a business web hosting package!

News - Find properties currently on the market with Google Property Maps

Estate agents can now market their hot properties with Google maps

For key features of our 'hot property websites' read our "Affordable Estate Agent Property PR & Marketing" article

News - No price increase for the 2010 Web Design, Hosting, Marketing Services, Ts And Cs

SME Websites and Web Marketing Services for Small Businesses

Industry: SMEs, Independent Retailers, Consulting FirmsDescription: Many SME businesses today need a professional website and web marketing services that can generate sales leads, perform e-commerce transactions and socially engage site visitors.

Here's what we do...

Talk to us about business websites and web marketing services

A Buyers Guide to SEO and Search Engine Marketing SEM

BEFORE YOU BUY...

WARNING: Hiring the wrong SEM company could score an own goal;

When should you hire a top SEM consultant or company?

Clients should get involved from the outset!

Clearly define your web marketing strategy and target audience(s) and be specific!

ATTENTION Buyers Beware!

Be realistic about your marketing budget but avoid low-balling

Get your free quote for search engine marketing

What should clients look for when hiring a SEM expert?

Tips to find the right search engine marketing professional

Get your free quote for search engine marketing

A Buyers Guide to Website Design

Exciting new blog post for clients working with a professional UK Website Design Company and Freelance Web Developers coming soon!

Talk to us about our Search Engine Optimisation SEO marketing services

SEO and Content Development Case Study - Desouza

Here's what we did...

Talk to us about your SEO marketing or content development

Web Design, SEO and Content Development Case Study - Uniplan

Here's what we did...

Talk to us about your web design or SEO marketing project

Web Design and SEO Case Study - MRL Limited

Here's what we did...

Talk to us about your web design or SEO marketing project

Web Design, SEO and Content Development Case Study - IMC Mortgages

Here's what we did...

Talk to us about business web design or web marketing services

News - Affordable Estate Agent Website Design Property PR & Marketing Services

Marketing strategy advice from trusted specialists in the property PR and marketing services sectors

Estate agents can now advertise properties on Google maps!

Web Design Case Study - Haywater Surveyors

Here's what we did...

Talk to us about your web design or SEO marketing project

News - Anti Social Networking Orders (ASNO)

So is social networking a waste of time?

Talk to us about social media marketing ideas that get results

Worth a click...

News - Sticker Marketing, Business Stickers, Promotional Sticker Advertising

Talk to us about creative marketing ideas ideas that get results

News - Getting spam instead of qualified enquiries from your website?

News - Signature Web Service Status

Web Design Case Study - Altos Vision

Here's what we did...

Talk to us today about your business website

Website Developers Glossary of Website Terms

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Affiliate marketing

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Applet

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bandwidth

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Black hat seo

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Bookmark

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Industry: SMEs, Independent Retailers, Consulting Firms
Description: Many SME businesses today need a professional website and web marketing services that can generate sales leads, perform e-commerce transactions and socially engage site visitors.