A highly effective web site is essential, so why do so many business' neglect to keep their sites up to date?
There are so many sites out there with out of date content, contact details, spelling errors, broken links and web forms that don't work. One of them could be yours!
A simple content management system (CMS) will empower your firm to bring website management in-house; transferring control over your sites content to non technical staff. Saving you time and money.
As
marketing consultants, we encourage website owners to challenge their web designers to produce websites with a content management system and make the best use of free social networking tools like blogging, social bookmarks, podcasting and rss feeds.
This will empower site owners like yourself to keep your customers educated and informed regularly with fresh case studies, product updates, price changes, news, success stories and anything else that takes your fancy!
It's not only about Google and search engine optimisation (SEO). Once they've landed on your site you have to hold that visitors attention and give them a reason to buy, bookmark your site and come back to your site time and time again (referred to as sticky marketing).
There's no point paying thousands to drive traffic to your site if your website fails to convert browsers into buyers :-(
So this Christmas why not invite us to review your website, over a glass of mulled wine?
We'll take a look at your competitors websites too and draw up a shortlist of your sites strengths, weaknesses, opportunities, threats absolutely free! You'll be glad you did :-)
Labels: custom web site design, google, web design, web site development, web site marketing, website promotion
