What is the future of website marketing?

That's a good question. The internet as we know it is now at the ripe old age of 25.

Since the emergence of Google as the dominant search engine, controlling more than 40% of internet searches, online marketing has never been more competitive or expensive.

So how can a small business hope to compete for a page#1 or even page#2 SER (search engine rank) without a good marketing budget?

Simple answer is you can't. Unless you've got some unique content to keyword ratio, ethical on-page SEO and good clean HTML pages, don't even try. It's widely debated but I believe that on-site SEO contributes to about 10% of a websites popularity. With more weighting towards your websites popularity (the sites linking into you).


So can't I just go out there and spend about a week swapping links with as many sites as possible?

No you shouldn't, mustn't, never do that!
It's a little more scientific than that (come on this is Google we're talking about) If it was that easy then search engine companies would be out of business overnight.

An ethical SEO company should use only ethical techniques. Avoiding any method that could violate Google’s Guidelines, Yahoo Guidelines or MSN’s Guidelines.


So how should I go about promoting my website?

For most small business' working to a tight budget, I'd recommend a combination of pay-per-click marketing and ethical SEO ahead of banner advertising and broadcast email marketing. Don't get me wrong; these are both very effective in driving incentivised traffic to your webpage, but it generally costs more in the long run and harder to quantify.

Fact is more money is spent on online marketing than ever before. In my experience the toughest business sectors to compete in are property, gambling, mortgages and insurance.

• Personalized Results of about 1,330,000,000 for property
• Personalized Results of about 247,000,000 for porn
• Personalized Results of about 143,000,000 for gambling
• Personalized Results of about 341,000,000 for mortgage
• Personalized of about 850,000,000 for insurance

It's highly unlikely your site will grab top spot on these generic single word search terms unless you're backed by a merchant bank or applying black-hat SEO marketing. So we recommend 3 keyword combinations and even regionalised keyword phrases to give you a better chance of being found.

This shouldn't be guess work either. A good SEO firm will be able to research the most popular search terms and tailor your campaign to target semi generic keywords. E.g. Personalized Results of about 19,600 for property to buy SW1

Following this principle we've managed to achieve a page#1 rank for waltonresidential.co.uk
It's not rocket science, but clients should acknowledge there is a science to ethical website marketing. It's a fluid situation as 1,000s of sites compete with yours for top spot on a daily basis.

It's a full time job, so appointing a SEO company to handle every aspect of your website marketing campaign from start to finish, allows you to concentrate on your principal activity or running your business.

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What's your New Year resolution for your business?

For most small businesses, highly effective marketing is make-or-break necessity. it's impossible for you to succeed without good marketing & sales techniques - they bring money in the door.

A marketing plan specially prepared by Signature Image Consultants Limited can help your business;

1. Reduce your marketing spend
2. Increase brand awareness
3. Drive targetted traffic to your website
4. Incentivise customers to make an enquiry
5. Win instructions & referrals from your competitors
   

Our marketing mix is blended to meet the needs of your business. There are no set prices. Simply call 0870-0205-805 or click signature.gb.com/services/marketing.htm to discuss your business objectives and kick start your marketing activity for 2008!

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Estate Agency Web Design - Internet marketing for property companies

Part of our Estate Agency marketing service, with clients including London estate agents, property developers, property marketing companies, private sales, commercial property agents, land estate agents, international estate agents and property services such as building design and mortgages.

Our websites maximise opportunities and beat competitors

1. Enhance your brands reputation and online profile with a dedicated website that clearly sells your estate agent services to Private Landlords, Home Sellers, Tenants and Home Buyers in your town(s).

2. Market your current property stock and get your properties seen by advertising where people will look! Data-forwarding/ extraction tools to the top portal sites reduce duplication.

3. Attract instructions and track opportunities. Increase lead conversion with our integrated tools to link your sales team with your back-office.

4. Reach Sellers & Landlords with our niche marketing initiatives tailored to your business.

Hot Property Websites are powered by bespoke search engine optimisation from Signature Image Consultants, who specialise in marketing property online.

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Hot Property Websites, Estate Agent Marketing Solutions

VENTURE ONTO THE WEB and you cannot help but notice the increasing array of sophisticated content and capabilities available: interactive maps, enhanced search engines, data forwarding, live RSS feeds, and database marketing services facilitated to real time social networking.

It is a far cry from only a few years ago when static Web pages ruled the NET.

Signature Image Consultants Hot Property Websites are a leading marketing company for SMB* Estate Agent Marketing, with 10 years Estate Agent Marketing experience. Hot Property Websites are Dynamic Next Generation websites that combine many elements such as;

1. Unique Award Winning Website Designed, supported and UK hosted by professional developers. No templates, no call centres, just geeks!


2. Goggle API Mapping integrated into your website, runs of live property data


3. Text Messaging. Fully interface to the innovative mobile solution


4. Email marketing to groups of customers about property and associated services.


5. Create press ready adverts for internal and external printing


6. Upload floor plans, multiple photographs


7. Run live on a laptop, PDA or mobile phone taking your entire system to your customers


8. Export property data to leading property portals


9. Optimised websites for Search Engines


10. Guerrilla Marketing Campaigns, Viral Marketing Campaigns, Targeted Door Drop leaflets and innovative left field Niche Marketing Initiatives that will drive customers through your doors!

Hot Property Websites for Estate Agents work smarter to send local property hunters directly into your estate agency and increase the exposure of your estate agent brand in your town(s). Click here for more info...

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Signature Fresh and Funky Websites

Designing fun, fresh and funky websites for the leisure, entertainment, music, theatre and events industry is a challenge.

Remember to keep it real!
Web developers should build a site around the content.Making effective use of text, white space, icons, colour, background textures, and 3d effects to create a fresh and funky website that exploits exciting new and emerging applications; Google AdSense, Flickr, blogging, search engine optimisation (SEO), cost per click, wikis and syndication (mashups) in order to engage audience participation.

Find out what your audience wants and give it to them with bells on!
With the increase in broadband ADSL take up, customers are demanding more from the Internet. Website Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. Enabling you to focus your marketing resources on campaigns and initiatives that deliver ROI, reduce churning and improve your site to convert more visitors.

Experiment, experiment, experiment!
Experimenting with CSS, XML, JavaScript and Flash for everything from intro headers and banner adverts, through to complex menu structures and interface design for database driven websites is key to delivering websites that get results!

Talk to us about your project
Drop us a line signature.gb.com and let's chat. You can also read our blog to stay tuned.

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