Targeted email marketing still rocks!

What is the point of creating a targeted email marketing campaign?

Let's say you... Sell a 24.95 PRODUCT or SERVICE.
Let's say you... Broadcast Email to 500,000 PEOPLE DAILY.
Let's say you... RECEIVE JUST 1 ORDER for EVERY 2,500 EMAILS.
CALCULATION OF YOUR EARNINGS BASED ON THE ABOVE STATISTICS:
[Day 1]: 4,990 [Week 1]: 34,930 [Month 1]: 139,720

So if you want to reach specific customers a targeted direct email marketing campaign should form part of your marketing mix. It can drive sensitized traffic to your website for a fraction of the cost of off-line marketing campaigns.

But isn't bulk email marketing, simply spamming by another name?

I agree, the reputation of opt-in email marketing solutions has been tarnished by the significant rise in unsolicited commercial and junk email I receive in my inbox every day! It's therefore important to find the right 'list merchant' with a proven track record of success in your business sector; so ask for references and click-thru rates. If your spending lots of money on an online advertising campaign or running ads on your own site tracking advertising performance is essential. All leads should tracked so you can monitor landing paths and exit pages (equally important).


I like the idea, but isn't it a bit like a shot gun approach?

If you carefully define your target audience(s) and refine your offer it can be an extremely cost effective marketing channel.

It's worth while customising your landing page to increase relevancy and user experience (turning browsers into buyers). Ensure your HTML email creative is professionally designed and use a professional copywriter to give your advert high impact.

What is the cost of not using an email marketing campaign?

A targeted op-in email campaign is up to 15 times more likely to result in a sale than a banner advert!

Still curious?

Engage our viral marketing services and measure the difference!

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No website, no sales

For most online business's highly effective web site marketing is make-or-break necessity. It's impossible to succeed without an effective web site marketing strategy. It brings the money through the door!

You can now buy almost anything online. The IMRG Index reports online shopping in the UK reached 1 billion GBP in November; a reflection of the growing consumer confidence in shopping online.

If you are in retail you cannot afford to be without a well designed ecommerce site and web site promotion. Total retail sales in Britain grew 6.5% year on year indicating people are trading and buying with confidence.

It's no surprise, the advances in order processing, stock control and fulfillment processes make buying goods online simpler and easier than ever. So is your business missing a trick?

In a word YES! There is always room for improvement. Web usability is about making your web site in such a way that your site users can find what they're looking for quickly and efficiently.

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