Targeted email marketing still rocks!
What is the point of creating a targeted email marketing campaign?
Let's say you... Sell a 24.95 PRODUCT or SERVICE.
Let's say you... Broadcast Email to 500,000 PEOPLE DAILY.
Let's say you... RECEIVE JUST 1 ORDER for EVERY 2,500 EMAILS.
CALCULATION OF YOUR EARNINGS BASED ON THE ABOVE STATISTICS:
[Day 1]: 4,990 [Week 1]: 34,930 [Month 1]: 139,720
So if you want to reach specific customers a targeted direct email marketing campaign should form part of your marketing mix. It can drive sensitized traffic to your website for a fraction of the cost of off-line marketing campaigns.
But isn't bulk email marketing, simply spamming by another name?
I agree, the reputation of opt-in email marketing solutions has been tarnished by the significant rise in unsolicited commercial and junk email I receive in my inbox every day! It's therefore important to find the right 'list merchant' with a proven track record of success in your business sector; so ask for references and click-thru rates. If your spending lots of money on an online advertising campaign or running ads on your own site tracking advertising performance is essential. All leads should tracked so you can monitor landing paths and exit pages (equally important).
I like the idea, but isn't it a bit like a shot gun approach?
If you carefully define your target audience(s) and refine your offer it can be an extremely cost effective marketing channel.
It's worth while customising your landing page to increase relevancy and user experience (turning browsers into buyers). Ensure your HTML email creative is professionally designed and use a professional copywriter to give your advert high impact.
What is the cost of not using an email marketing campaign?
A targeted op-in email campaign is up to 15 times more likely to result in a sale than a banner advert!
Still curious?
Engage our viral marketing services and measure the difference!
Talk to us about your project
Call us on 08700.205.805 or email: results@signature.gb.com
Labels: website marketing
posted by The Editor @ 09:03
5 Comments:
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