Web Design, SEO and Content Development Case Study - Boudoir Babe Gifts

Industry: Online Retail
Site: http://www.boudoirbabe.co.uk
Description: Boudoir Babe has come a long way from it's origins on Ebay. The offering is a contemporary and eclectic mix of handbag accessories, gifts, designer jewelry, garden gift accessories and children's toys.


Overview: Cha Ching! You can now buy almost anything online; a reflection of the growing consumer confidence in shopping online. If you are in retail you cannot afford to be without a good ecommerce site. Boudoir Babe was growing fast and needed an e-commerce website to manange stock control, customers and streamline the order taking process and improve CRM.

Target Audience: Gifts for her, Birthday gifts, Wedding gifts, Kids toys, Christmas gifts and gifts for all occasions.

Here's what we did...

Signature Image Consultants developed a complete, professionally designed and cost efffective e-commerce website for Boudoir Babe staff to easily manage their stock control and showcase fab gifts.

• Keyword research - identifing 100+ specific keyword / phrases matches
• Managed Pay per Click Campaign - creating several Google adverts to be shown throughout the UK, but not overseas. Specifically targeting Christmas, mothers day, easter, valentines and fathers day.
• Added shopping cart functionality to improve CRM and SEO
• Created dynamic meta tags for TITLE, DESCRIPTION and KEYWORDS; allowing Boudoir Babe to apply page and product specific meta tags to all product pages, product categories and featured pages 
• Link Building Campaign
• Setup and manage their Twitter, Blog, Facebook, YouTube and MySpace social networking sites
• Press Release Marketing
• Website Tracking/ Visitor Analysis

Website: www.boudoirbabe.co.uk

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