Social networking has shaken it's geeky image
There are loads of social networking sites around, but it can be time consuming & expensive to build up a loyal following. Here are our top tips:
Reserve your seat at the table
Protect your brand for future use by registering tied accounts on social networking sites like Furl, Facebook, Digg, Twitter, MySpace, YouTube, Bebo, Flickr and Wikipedia.Be seen in the right places
Remember social networking is opt-in by your audience so it's unlikely you'll notice thousands of connections from day one. Monitor what works and focus your time and effort accordingly.Create a public face
Create a public face for your company; enabling your staff to update and manage your social networks for you. Think carefully about your public face, when you get it right your audience will identify with you.Sticky marketing ideas
To keep your audience interested or 'sticky' your marketing must have talkability. The timing is also important if you're hoping to grab and hold their attention and encourage sharing. Remember content is queen so stay on topic and keep your posts relevant.Follow my breadcrumbs...
Make it easy for your audience to get involved and follow you. If you want them to bookmark you, make life easier by adding free social bookmark buttons. If you have a presence on Twitter, MySpace, YouTube or Facebook make sure it's promoted on your website with a link to it.Labels: website marketing

